Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing

Are you tracking the right metrics that truly measure your definition of success?Many entrepreneurs and small business owners operate by gut feel, but that’s not a reliable gauge of actual success. True progress isn’t about being perpetually busy or keeping your phone buzzing. It’s about setting tangible, measurable goals and executing a strategy that aims […]

The Art Of Modern Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kirstin Ferguson

Kirstin Ferguson, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Beginning her career as an officer in the Royal Australian Air Force, Kirstin has held roles that have included CEO of an international consulting firm and was appointed acting chair and deputy chair of the Australian Broadcasting Corporation by the Australian Prime Minister.

Her upcoming best-seller book: HEAD & HEART: The Art of Modern Leadership is a practical guide for every modern leader. Kirstin explains how leadership is simply a series of moments and therefore, every moment offers us the opportunity to leave a positive impact on those we lead.


Key Takeaway:

Modern leadership involves a shift towards combining head and heart attributes. Traditional leadership models of having all the answers and being distant are outdated. Kirstin explains the 8 key attributes of a head and heart leader and provides the tools to measure your own approach. Successful modern leaders lead with curiosity, wisdom, empathy, humility, self-awareness, and more. A key attribute is perspective, which involves understanding the environment, and the people, and making decisions while incorporating others’ input.

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