Marketing Podcast with Kirstin Ferguson In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Beginning her career as an officer in the Royal Australian Air Force, Kirstin has held roles that have included CEO […]
There’s a constant, niggling question that haunts every small business owner: “Am I doing enough in my business?” This is often followed by: “Is my marketing strategy hitting the mark?” If you’ve found yourself pondering these questions, you’re not alone. The complexity of marketing today often leaves us wondering if we are doing too much or too little. It’s a balancing act, trying to keep pace with the evolving digital landscape without squandering precious resources.
As the founder of Duct Tape Marketing, I’ve watched the scene evolve, with businesses trying to navigate the maze that is modern marketing. Often, I find entrepreneurs trying to be everywhere at once, which, in my experience, leads to two things: wasted time and wasted resources. A scattergun approach might cover more ground, but it rarely hits the target.
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