My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an […]
In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service within the dynamic of operating one’s own agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the Fractional CMO arena to seize potential opportunities.
Questions I ask Angelo Ponzi:
- [01:12] How do you define the term Fractional CMO?
- [02:02] What kind of business and what kind of challenges are they facing that you think makes an ideal fit for a fractional strategic marketing hire?
- [03:34] If somebody hires a CMO, do they feel like they’re also hiring an implement mentor or are they strictly separate functions?
- [04:57] Is ther